KDL

SYSTEMS ARCHITECT

AUTOMATION × AI × MARKETING

SYSTEMS ONLINE

WHO I AM

  • Systems Architect
  • Automation Engineer
  • Marketing Operator
  • Problem Solver

WHAT I BUILD

  • CRM Architecture
  • AI Workflows
  • Lifecycle Automation
  • Integrations
  • Attribution Systems

Kristian
Delas Llagas

Kristian Delas Llagas, Systems Architect14.5995° N / 120.9842° E

STATUS

BUILDING

LOCATION

Philippines

WORK

Worldwide

PIPELINE

BUSINESS
→ SYSTEM
→ AUTOMATION

my superpower? ↘

I understand
the business
before I
automate it.

I bridge business strategy, marketing, operations, and technology building systems that don't just automate tasks, but solve the right problems.

Architecting. Automating. Optimizing.

Explore my workLet's build something
02 / MANIFESTO

Automation isn't
the starting point.
Understanding is.

The best automation doesn't begin with a tool. It begins with understanding the business, the people, the process, the bottleneck, and the outcome.

I work across marketing, operations, CRM, automation, AI, and data to build systems that solve actual business problems.

THE SEQUENCE

  1. 01Understand
  2. 02Map
  3. 03Architect
  4. 04Build
  5. 05Automate
  6. 06Measure
  7. 07Optimize
03 / WHERE I OPERATE

Where I operate

01 / BUILD

Systems & Automation

  • CRM Architecture
  • Workflow Automation
  • AI Agents
  • AI Workflows
  • APIs & Webhooks
  • Lead Lifecycle Systems
  • Attribution
  • Reporting Infrastructure
  • Troubleshooting
  • Process Optimization
make the machine work.
02 / GROW

Marketing Operations

  • Marketing Coordination
  • Campaign Strategy
  • Lifecycle Marketing
  • Lead Management
  • Audience Segmentation
  • Customer Journeys
  • UTM Strategy
  • Performance Reporting
  • Conversion Operations
strategy needs infrastructure.
03 / SEND

Email Marketing

  • Lifecycle Email
  • Email Automation
  • Audience Segmentation
  • Deliverability
  • Sender Health
  • List Hygiene
  • Drip Architecture
  • Re-engagement
  • Email Attribution
  • Revenue Reporting
send smarter.
04 / SELECTED SYSTEMS

Built in
the real world.

Not concepts. Systems designed around actual business problems.

CASE 01

Revenue Attribution System

CRM / Automation / Marketing Data

Marketing activity and purchase data lived across disconnected systems, so revenue could never be traced back to the work that created it.

System

PurchaseCRMAttributionAutomationReporting
NYS company team page with support member directory01.1
Daily emails automation workflow builder with branching logic01.2
Email performance overview dashboard with delivery and engagement metrics01.3

CASE 02

Lead Lifecycle Architecture

Lead Generation / CRM / Automation

A lead's journey from first touch to sales handoff needed one architecture instead of a chain of disconnected tools.

System

TrafficCaptureQualifyCRMNurtureSalesReporting
Lead lifecycle landing page with conversion flow and client logos02.1
CRM lead lifecycle pipeline kanban board with stage columns02.2
Lead conversion reporting dashboard with KPI cards and funnel chart02.3

CASE 03

Email Infrastructure & Deliverability

Email / Operations / Data

Sending volume means nothing without sender health, clean data and a way to attribute what the send actually produced.

System

AudienceSegmentationValidationSendMonitorAttributeOptimize
Promotional email campaign with offer creative and CTAProduct launch announcement email campaign
03.1
Transactional support email with structured instructions03.2
Campaign creative used across email and social sends03.3

CASE 04

AI-Powered Business Workflows

AI / Automation / Operations

AI is only useful when it sits inside a process with a clear decision point and a human where judgement is required.

System

InputAIDecisionActionCRMHuman
White-label GoHighLevel workflow map from lead capture through nurture and won customer04.1
GoHighLevel automation sequence alongside live revenue and lead dashboards04.2
NYS BOGO promotional campaign creative showing the results of automated marketing workflows04.3

CASE 05

Marketing Operations Engine

Marketing / Systems / Analytics

Campaign execution needs an operating system underneath it — planning, tracking and iteration built into the same loop.

System

PlanAudienceExecuteTrackAnalyzeIterate
Airtable-style campaign content calendar with weekly columns, status tags and owner view05.1
Marketing growth dashboard tracking sessions, conversion rate, CPA and pipeline by channel over time05.2
Marketing attribution and ROAS report comparing campaign spend, revenue and blended return05.3
05 / EXPERIENCE

I didn't start
with automation.

Understanding different sides of a business changed the way I build.

I don't look at automation as isolated workflows. I look at how marketing, operations, sales, people, data, and technology connect.

the long way round ↓

  1. 01

    Automation Specialist & Growth Marketing

    WISK.ai

    Building automation, lifecycle workflows and growth systems that connect marketing, lead capture, qualification and conversion.

  2. 02

    CRM Expert & Digital Marketing Specialist

    NYS Markets

    Managing CRM infrastructure, email marketing, segmentation, campaign execution, automation and performance reporting.

  3. 03

    Digital Marketing & Account Operations Specialist

    Next Level Agency Solutions

    Building and supporting client marketing accounts, campaign assets, ad creatives and the systems behind online service delivery.

  4. 04

    Marketing Coordinator

    Rentalz

    Coordinating marketing execution, campaigns, digital assets and the operational work that keeps initiatives moving.

Selected work — systems, marketing, automation & operations.

06 / NOTEBOOK

How I think.

  • 01Find the bottleneck.
  • 02Map the process.
  • 03Question the assumptions.
  • 04Build the system.
  • 05Automate the boring shit.
  • 06Measure everything.
  • 07Fix what breaks.
  • 08Improve what works.
↑ in that order, usually.
07 / SYSTEM MAP

Tools change.
Systems thinking doesn't.

I choose technology based on the problem — not the other way around.

Automation

  • n8n
  • Make
  • Zapier

CRM & Marketing

  • GoHighLevel
  • Pipedrive
  • ActiveCampaign
  • ManyChat

AI

  • OpenAI
  • AI Agents
  • LLM Workflows

Data & Operations

  • Airtable
  • Google Workspace
  • Slack
  • Asana

Communication

  • Twilio

Commerce & Scheduling

  • Stripe
  • Calendly

Tools don't fix
broken processes.
Systems do.

01Business first

Understand the real problem and the revenue behind it before touching a single tool.

02System second

Design the architecture that connects people, data and decisions end to end.

03Automation third

Only then automate — so the machine accelerates a system that already works.

the order matters.
09 / CONTACT

Got a messy
system?
Good.

Show me how the business works. We'll figure out how the systems should work.
Let's build.WhatsApp
no pitch decks required

DIRECT LINES

EMAIL
ichandelasllagas@gmail.com
WHATSAPP
+63 969 020 1635